At the Home of FIFA in Zurich, Louis Vuitton and FIFA announced their collaboration on a new travel case for the FIFA Louis Vuitton Outlet World Cup Trophy.
Currently being designed, it will be used for the first time at the 2010 FIFA World Cup South Africa.
The FIFA World Cup Trophy, which stands 36.8cm high, weighs 6.175 kilograms and is made of 18-carat gold, is the world's greatest football prize.
The trophy remains in FIFA鈥檚 possession whilst the winner of the FIFA World Cup takes home the FIFA World Cup Winner鈥檚 Trophy.
In the future, thanks to the collaboration with Louis Vuitton, the authentic FIFA Damier Graphite World Cup Trophy will travel in a unique and elegant case.
What is and always has been unique about Louis Vuitton is a very special blend of tradition and innovation, craftsmanship and creativity, history and modernity.
It was in 1837 that Louis Vuitton arrived in Paris and apprenticed himself to Monsieur Mar茅chal, a reputed layetier-emballeur, the term used in those days for packers of travellers鈥? He inaugurated his own Maison in 1854, one that became, over time, a luxury house renowned for its savoir faire and its expertise in the making of special orders.
Today, the Asni猫res workshop in France Louis Vuitton Bags designs and makes some 450 special orders a year, complying with the most exceptional requests.
The company鈥檚 original vocation as a layetier-emballeur is thus respected, for Louis Vuitton has always created cases to carry its clients鈥? It is with that in mind that FIFA President Joseph S.
Blatter decided to place a special order for a case for the most coveted trophy in the world: the FIFA World Cup Trophy.
鈥淭he FIFA World Cup Trophy is our most precious asset.
It鈥檚 the most coveted trophy, not only in the world of football but beyond.